Participating in fairs and festivals of cachaça, there was an intolerance on the part of young people (male and female public) who when tasting the drink, very full-bodied and with a high alcohol content, expressed on their faces the traditional “grimace”, thus demonstrating the feeling that something was not going well. Therefore, the idea was to produce a lighter and smoother cachaça. That is why the name “Cachaça Erva Doce”.